White-label media planning + buying
Expand your media capabilities without expanding your team
Add 30+ years of media expertise to your agency without adding employees, training or overhead. We work behind your brand to plan, negotiate, buy, manage and report on campaigns while you keep ownership of the client relationship.
- Years of senior media expertise
-
30+
Years of senior media expertise
- Certified partner
-
NYS WBE
Certified partner
- Clients served
-
100+
Clients served
- Local, regional and multi-market campaigns
-
National
Local, regional and multi-market campaigns
The work
A media plan, built around the client’s goals — not a template
Audience strategy, market research, channel selection, budget allocation and expected outcomes, laid out week by week. You present it under your own brand.
Campaign flowchart
Illustrative plan structure
Channel
W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
W11
W12
-
Broadcast TV
-
Cable
-
Streaming / CTV
-
Radio
-
Paid social
-
Paid search
-
Out of home
Negotiation
Placement
Trafficking
Optimization
Quarterly recap
Why it works
Your clients. Our media expertise.
Three things change the day an agency stops trying to staff a media department and starts working with one.
- Expertise
- Access experienced media professionals who understand strategy, negotiation, buying and performance across traditional and digital channels.
- Simplicity
- We become the media arm of your agency, manage the details and deliver reporting and quarterly recaps that you can confidently share with clients.
- Scale
- Serve more clients, expand your capabilities and create a new revenue stream without building an internal media department.
How it works
Your agency. Our media expertise. One seamless team.
We adapt to the way your agency works. Bring us in for one campaign, overflow support or a complete white-label media department.
-
Step 1. You bring the opportunity
You own the client relationship, lead communication and determine how visible our team should be.
-
Step 2. We build the media strategy
We translate goals, audiences, geography and budget into a focused media plan with clear expectations.
-
Step 3. We execute and manage
We negotiate, place, traffic, monitor and optimize the campaign, then provide reporting and quarterly recaps.
-
Step 4. We grow together
Your agency expands its services and participates in an agreed commission-sharing structure without adding internal overhead.
The revenue opportunity
Create a new revenue stream without building an internal media department
Media can become a profitable agency offering without the cost and complexity of hiring, training and maintaining a dedicated department. We provide the experience and execution; your agency gains added capabilities, capacity and an agreed share of the media commission.
The partnership structure is transparent, flexible and tailored to the scope of work.
Client protection
Your client relationship stays yours
Your agency owns the client relationship. We work behind your brand with confidentiality and client-protection agreements. We can remain completely behind the scenes or participate as part of your extended team — whichever best supports the relationship.
- No competing for your client.
- No confusing handoffs.
- No loss of control.
Capabilities
Media expertise across channels, markets and industries
From one local campaign to complex national and multi-market plans, we build the right media mix around the client’s goals, audience and budget.
- Media strategy + planning
- Audience strategy, market research, channel selection, budget allocation and expected outcomes.
- Traditional media
- Broadcast and cable television, radio, print, outdoor, direct mail and sponsorship opportunities.
- Digital media
- Paid search, paid social, streaming TV/CTV, streaming audio, podcasts, programmatic display and online video.
- Political advertising
- Audience and voter targeting, multi-platform campaign planning, placement management and transparent reporting for candidates, causes and advocacy groups.
- Campaign execution
- Negotiation, added value, placement, trafficking, monitoring, optimization, reporting and quarterly campaign recaps.
- Industry experience
- Lead generation, automotive, home improvement, legal, healthcare, banking, nonprofit, recruitment, retail, tourism, political and more.
NYS WBE-certified
Add a certified Women’s Business Enterprise to your team
White Label Media Buyers is owned and operated by D2 Media Team, an NYS-certified Women’s Business Enterprise. Agencies gain an experienced media partner while strengthening their supplier-diversity story and bringing added value to opportunities where diverse-vendor participation matters.
Working with a certified Women’s Business Enterprise may support supplier-diversity goals where applicable.
NYS WBE
Certified Women’s Business Enterprise
Our certification is more than a credential. It reflects a woman-owned business built on relationships, strategy, execution and measurable growth.
Results
Experience that has helped businesses grow
Proof from the D2 Media Team professionals behind White Label Media Buyers.
-
$1.9M
in media spend
The Vinyl Outlet
D2 supported the company's expansion with $1.9 million in media spend. Over four years, the business expanded into new markets, doubled revenue each year and built the brand for a $30 million private-equity sale.
-
20%+
more applications
Recruitment
A multi-market recruitment campaign generated a 20%+ increase in applications and improved lead quality.
-
32
states covered
National multi-market
Our leadership has managed annual media budgets exceeding $2 million for a national automotive organization that grew from 300 locations to 1,200 locations across 32 states.
Results vary by client, market, budget and campaign. Additional D2 Media Team testimonials and experience are available at d2-media.com.
FAQs
Questions agencies ask first
Will our clients know you are involved?
Only if you want them to. We can work fully behind the scenes or participate as part of your extended team.
Do we keep ownership of the client?
Yes. Your agency owns the client relationship. Our agreements include confidentiality and client-protection terms.
Can you support one campaign?
Yes. We can support a single campaign, a specific client, overflow needs or an ongoing white-label media department.
Do you work nationally?
Yes. We have experience planning and managing local, regional, national and complex multi-market campaigns.
What industries do you understand?
Our experience spans more than 100 clients and includes lead generation, automotive, home improvement, legal, healthcare, financial services, nonprofit, recruitment, retail, tourism and political advertising.
How does compensation work?
We establish a transparent commission-sharing or fee structure based on the services, media mix and scope of support.
What reporting do you provide?
We provide clear campaign reporting, performance recommendations and quarterly recaps. Reporting can be branded for your agency.
Your clients. Our media expertise.
Ready to add media expertise without adding overhead?
Tell us where your agency needs support. We will have a confidential conversation about your clients, capabilities and growth goals — and determine whether White Label Media Buyers is the right fit.
Every conversation is confidential, and nothing is shared with your clients.